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NIC PETERSON Guru. Expert. Student.

“Nic understands how to play the long game. Work with him if you want to consistently win. Don’t if you just want a quick win and then burn out.”

Dan Nicholson
Nth Degree CPAs
Dan founded and operates a Top Ten Well Run Accounting Firm In The US

“Nic is a polymath, a true genius, a connector of the world’s top people and a collector of the most incredible minds. His brain is unique, even among a land of unique brains. He understands concepts at the highest levels, where few dare to dream. And, yet, he can translate those ideas and concepts to the world — providing profound results in the process.”

Justin Breen

Runs international PR firm that works exclusively with visionaries and authored No. 1 International Best-Selling Book, Epic Business

“In business and in life, Nic is one of the best men I know. He has stood with me through my successes and near death. I can’t speak highly enough for Nic.”

John Rowley
Best selling author, fitness & lifestyle master.

John sits on the board of Clickbank where they have “John Rowley Day” every year.

“Nic keeps things simple and uses common sense to hone-in on the fastest, most direct path to achieving your goals while trying to strategically avoid friction and stress. We need more people like Nic in the world.”​

Timothy Dick

Tim is the Founder and CEO of VOIPO and ProfitLayer. 3-time Inc 5000 CEO

“Every once in a while someone shows up in my life that I describe to my wife as having a “bent frame”. They’re tweaked. The mental math they use to manifest possibility and solve dilemmas is different. Unorthodox methods and unshakeable certainty about what can be achieved are their trademarks. What they touch turns to gold. Nic Peterson has a “bent frame”. And, that makes Bumpers a key read for anyone who wants to make extraordinary their normal. It is an inspiring work that shows the fundamental actions that enable exponential productivity and, better yet, can have fun doing it. I finished Bumpers in one short sitting. I can’t recommend it highly enough.”

Dr. Jeff Spencer
Recognized as one the leading sport chiropractors in the world, 9 years tour de france chiropractor and mindset coach. 45 olympic, world, tour de france and national champions, 9 olympic golds. Creator of the Champion’s Blueprint

Final Thoughts: Focus and Intent

**Excerpt from the March 2021 Edition of the Direct Mail newsletter that has since been discontinued**

The letter broke down the fastest path to cash for most business owners, which is to invert conventional wisdom. If you’re in the beauty industry, for example, and all of your competitors are focused on women and all of your advisors are telling you to set up events at fashion conventions; invert it. Set up a booth at a firearm or farm equipment expo. Do you know who was just gone all weekend and would be wise to spend some money on a gift for their wife before they get home?

Every dude in that place.

If every other booth is giving away free samples or undercutting the boot next to them and your consultant suggests you do the same; invert it. Charge more than anyone else in the building. If nothing else, this will get people asking questions, leading to conversations and, what is marketing?

It’s trying to start a dialogue with a prospect.

The letter when on to give dozens of examples. But here is why Inversion is such a timely topic right now:

The whole world if fighting to get in on the distraction game. Distraction marketing is everywhere. So what am I going to do? Invert. Moving my stuff off of Facebook, stopped sending emails, etc.


I do not want you to be distracted. If that’s how I get clients and partners then I can be sure of at least one thing: my clients and partners are susceptible to getting distracted. And that is not what I want (personal preference, you are welcome to your own). Instead, I am looking for people with intent that can focus.

If I am here to be useful to you and you are here to be useful to yourself, notifications serve no benefit.

So here is what I am doing:

I am still writing, but I am putting most of my articles and content on the Success Finder, where people will have to actively go find it when they are ready to sit down and focus. Most of my videos, programs, and previously expensive content is also free over there.

You can see it all in this community here.

It’s nice and quiet over there. Your dopamine-addicted brain won’t like it, but that’s not the part of your brain that I want to engage with anyway.


PS. I do post quite often on Twitter because I’ve decided to use it as my personal notepad. Wanna see the chaos inside of this head? Follow this Twitter and brace yourself.

The Curse of Knowledge

                               “You’re not the only one cursed with knowledge”

                     Thanos to Tony Stark

I was watching Godzilla vs. Kong last night and told myself a flat earth joke that I thought was 10/10 hilarious. I ALMOST posted it publicly but I thought better of it. Here’s why:

Ever write something down for a blog, email, or social media post and think “man, this is the best thing that I’ve ever written” only to post/send and get crickets in response?


But not really.

One of my (newly) favorite and most cited doctoral dissertations explains, rather succinctly, why this happens. And, like all the useful things floating around out there it’s not new. Elizabeth Newton of Stanford wrote it in 1990.

[The goods start on page 33 of “The rocky road from actions to intentions”]

Dr. Newton paired up to research subjects across from one another at a table, one person would tap out a well-known song with their knuckles and the other had to guess what it was. The tappers guessed that the party on the other side would get it right about 50% of the time.

They got it right less than 3% of the time.

Even when the tapper thinks they have “nailed it” – they have failed miserably. Why?

Because the tapper can hear in their head all of the accompaniment for the song – instruments, lyrics, etc without fully understanding and accepting that the other person doesn’t have access to any of that accompanying information.

The tapper hears sweet, sweet music.

The listener hears some fucked up version of morse code.

Think about this the next time you’re making a video, writing an article, or an email and think you are making “sweet, sweet music” to the other party.

[Or, more hilariously, next time someone is speaking gibberish to you, imagine how sweet they think the music they are making is. For example, I’m over here giggling at how clever I think I am which should be at least mildly entertaining to you]

It gets worse.

Fast forward to Justin Kruger at NYU in 2005 who, in the Journal of Personal Social psychology, helped explain why email and social media are so grossly ineffective.

The experiment was simple: participants got a list of topics and were to create two sentences for each: one normal and one sarcastic. Then they would send the sentences to subjects in another group who were designated with the task of reading the sentence and determining whether it was normal or sarcastic.

People failed miserably across the board, again.

So they repeated the experiment but with VOICE messages this time and, predictably, the predictors did much much better.

Here is the surprising part:

The sentence writers predicted and believed there would be no difference between how people interpreted the written sentences and the spoken sentences. They just assumed that their sarcasm would come through in text the same as it does in voice.

This means at some level I THINK you’re going to read this email very closely to how you would hear it if I dropped it in the private channel. Which is wrong. Worse, at some level, I think that you will interpret my voice messages as if we were sitting in the same room together. Wrong again.

I mean, my flat earth joke was pretty hilarious. The giant monkey with a magical axe fighting a giant lizard with magical lazer-breathe and a plot that relies on the Earth being round kind of tees up a perfect falt-Earther jab. And as hilarious as it is in my head (or when I say it out loud), it’s only entertaining to me because of the exact visuals at the exact time in the sequence that I saw them. To write that down and expect ANYONE else to get would be juvenile at best, negligent at worst.

Negligent because the more you know about something, the more people will turn to you to help. And the more you know about something inside and out, the richer your experience with a particular subject, the greater the gap grows between what you think you are saying and what you are actually saying.

So what’s the point?

People much smarter than me concluded that text communication is almost always misunderstood because of the “inherent difficulty of moving beyond your own subjective experience and understanding and imagining how the other party will interpret the information without your privileged perspective.”

Doing business over messenger?

Supporting your staff via email?

Working with Vendors over SMS?

Trying to solve a problem for yourself or someone else with the written word?

It’s likely that was is sweet music in the head of one party is gibberish in the minds of another.

Something to think about.

Note: this was an excerpt from my Daily Thought Bombs, the original CTA has been removed because the offer has expired. Get on the thought bomb list right here.

Let me know.


PS. When I read this email I think I’m hilarious. It’s likely that you do NOT feel the same way. Further proof of the underlying message above =)

The truth about creation

[Excerpt From 03/05 Daily Thought Bomb]


You’re going to make a lot of mistakes. 


A lot of them. 


Like a metric fuck-ton of ’em. (That’s the technical term)


I just posted the following thought in the private group:


Losing a half pound a week, on average, feels maddening. 


Coming out of the end of COVID 26 pounds lighter, thought would seem like a miracle. 


Increasing profit by a measly 15% month over month, on average, feels maddening. 


But if the last time you saw your best friend was 15 months ago and you’ve gone from $6k a month to $42k a month in that time it would seem like an unreal transformation.


Optimal pacing:


It happens way slower than you want it to. 


But far faster than anyone else can even believe is possible.


And one of our (amazing) new Incubator members commented something along the lines:


“I often wish I had found this sooner”


I’m paraphrasing because this is actually something we get often – and sometimes there is a hint of regret or disappointments that they made some mistakes that could have been avoided. 


But here is the truth that most marketers, mentors, or coaches will never tell you:


This shit is hard. 


And it’s supposed to be. 


The reason people like us create is that there is an upside to it. The financial upside, altruistic upside, changing lives, transforming industries, or even just seeing our vision come to life. I’m not here to tell you what the upside is supposed to be for you, but it exists and in every domain since the beginning of time…


Upside Is Reserved For Risk Takers


Creating is risky. 


When we create we risk financial ruin, judgment, isolation, and the flood of emotions that come with them. 


I’m not suggesting that you should fall down on purpose. But instead that it is going to happen. And there is NO room for guilt, shame, or regret at the top. 


If you’re going to get the upside of a creator, you’re going to have the scars of a creator. 




DISCLAIMER: Taking on an asymmetric, calculated risk is NOT the same as stupid shit. If you read/watch content about risk-taking and think that’s a free pass to act like an idiot (“burn the boats!”) please remove yourself from this list.


I do not want to be responsible for or validate juvenile “entrepreneurship” 

To Niche Or Not To Niche? The Final Verdict


If I’ve heard it once, I’ve heard a million times: “The riches are in the niches”. And while it’s not wrong, it’s incomplete and often misleading. 


Coaches and consultants want you to niche down because you will likely find success much faster if you do. And, if you remember the “teacher” problem, they want you to have quick wins because they get credit for being good coaches. Here’s what they don’t tell you (mostly because they don’t know better):


Niching down early is also the biggest handicap to long term success.


Why? Because when people niche down they think in terms of domain instead of causal structure and core concepts. For example, let’s look at some real world phenomena:


  • The act of sweating

  • the steps necessary for neurotransmission (the brain sending signals)

  • Melting polar ice caps

  • Economic bubbles

  • Actions of the federal reserve

  • Increased gas prices leading to an increase in grocery prices

  • Etc, etc


There is extensive research that less effective problem solvers will group them by domain/niche like this:


Biology Problems:

  • The act of sweating

  • The steps necessary for neurotransmission (the brain sending signals)


Economic Problems:

  • Actions of the federal reserve

  • Economic bubbles

  • Increased gas prices leading to an increase in grocery prices


This is “niched down” thinking; the byproduct of labeling real world phenomena by superficial overtly labeled features like the domain or niche context. 

MORE effective problem solvers do NOT solve problems or categorize by domain or niche but instead core concepts and causal structure like this:


Positive Feedback Loops:

  • Melting polar ice caps (when ice caps melt they reflect less sunlight back into space, which warms the planet and causes more ice to melt)

  • Economic Bubbles (investors buy more believing the value will increase and as a result the value increases which leads to more buying)


Negative Feedback Loops:

  • The act of sweating (Sweating cools the body so that sweating is no longer necessary)

  • Actions of the federal reserve (the Fed lowers interest rates to stimulate economy, if the economy grows too quickly it raises rates to slow down growth)


Causal Chains: 

  • Gas prices leading to grocery price changes 

  • The steps necessary for effective neurotransmission

In one of the most cited studies of effective problem solving conducted, an interdisciplinary team of scientists came to a pretty simple conclusion: successful problem solvers are more able to determine the deep structure.


In other words:


Poor problems solvers are niched down thinkers.


World-class problem solvers have a much broader understanding of many domains and, more importantly, the core concepts that drive them.


If you want to get ahead in the short term and fall behind later: niche down hard.


If you want to get ahead later and are willing to go a little slower now, do not niche down.


This is one of the biggest reasons to rebuilding our new programs. The $2,000 lifetime membership is designed to teach business owners how to think. Unlike your other “Gurus” I want to document the fumbling around domains to solve real problems. 

What matters is not what I have to say, but above all to conveys the reasons, logic, subterfuges and steps of exploration the lead to discoveries. 


We’ve enrolled about 16 into the new program, which is $2k for lifetime access. 


Going to take about 4 more on a “beta” deal and then open up to the public. Let me know if you want details. 


You know how to reach me =) 



[This is an excerpt from the 02/21 Daily “Thought Bomb” Email list. Jump on this list here.]

The Secret To Attracting Droves of Buyers That Have Already Sold Themselves

Part 1 of 4 Excerpt From Daily Thought Bombs


So I was trolling the internet yesterday, which I rarely do, but I’m always happy about it when I do. Mostly because it reminds me how clueless people are about the world around them. 


And it’s hilarious. 


But it’s also an opportunity to talk real shit. So here’s some real shit.


This dude, in a group of business owners, says something along the lines of:


**Marketing and Branding Doesn’t Work**


**Without salespeople to bust their objections nobody will buy, no matter how good the marketing***


I commented:


“False” (Yay for brevity)


And then watched about 18 comments coming in as he argued with himself. Stuff like:


“Well without someone there to obliterate their objections, they will not buy! This is true in every single industry!”


I didn’t bother responding, because I’m only a part-time troll. But here’s the response (since you’re on this list, I’ll take the time):


Ever see the lines of people around the block trying to get the newest iPhone?


Or the people trying to break down the storefront doors on Back Friday?


What about the massive amount of people that rushed to put down a deposit for the Cybertruck?


Here is the reality, my angry little Facebook friends:


Marketing and branding don’t work if your product sucks.


People show up with objections when they product is too innovative if they are unclear about one of these five things:


  • The relative advantage of your product or service over that they are using now
  • The compatibility of your products with their current products, beliefs, family life, public image, etc
  • The level of trialability available 
  • The level of complexity to use or benefit from what you’re selling 
  • The observability of the results or outcome you’re providing 


(There are also four lenses through which each person buys from, which I’ll tackle tomorrow.)


But what great brands know is that if you build great shit and market it correctly…


You don’t have to **SELL** every one. You just have to let them buy.


I have had sales teams – and there is a certain segment of the population that will buy primary from salespeople. 


But you don’t NEED to master sales or have a team of sales masters to sell a BOATLOAD of your stuff if you know how to talk to people in a way that creates marketing magic… 


What is marketing magic?


It’s the opposite of external sales pressure… it’s the process of:


Strategically and Systematically 

Creating and Internal Buying Pressure


No convincing necessary. 


No objection busting. 


Just showing them where they can buy and opening the doors (or cart). 


“Let me guess, Nic… you have a program for this that you’re gonna link to below”




I built a very powerful program called “Stealth Influence” which breaks down the exact strategic and systematic way to create this internal buying pressure and get people begging to buy on ANY medium. 


You can get it at


It’s like $27 right now because I’m too lazy to put up a real sales page. Won’t be that way for long. It has all of the training, worksheets, and everything.


Grab it here:


See you on the inside




Ps. This is 1 of a 4 email series sent to my Daily Email List, Daily Thought Bombs. You should probably jump on that list:

Risks: Courage vs Stupidity

Excerpt from My Daily Thought Bomb Emails:

“Courage is when you sacrifice your own well being for the sake of the survival of a layer higher than yours.”

– Nassim Nicholas Taleb

Yesterday I sat in a meeting with two partners that are killing it in a vicious industry trying to work out the next steps for their company. They had two seemingly diametrically opposed views as to the most efficient path forward or the best next steps.

On one hand, they could pursue a huge opportunity in Florida. Low hanging fruit, ripe for the picking and already in motion. On the other, they could NOT pursue the opportunity in Florida and focus on what they are doing now.

Each partner was on a different side of the argument and each had an argument that would be true under a certain set of circumstances.

It would be easy to think that one was coming from a place of “abundance” or “courage” and the other from a place of scarcity. But I disagree. Vehemently.

This is the kind of stuff that most partners can’t navigate effectively because they don’t have the tools to identify WHICH set of circumstances is true. One believes great entrepreneurs take risks, the other believes that great entrepreneurs hedge the downside.

Both are correct. And ee figured out the most efficient path forward in about 15 minutes. I’ll break it down for you shortly, but first….

Nassim Taleb sampled ninety people in one of his seminars and asked them “What’s the worst thing that could happen to you?” Eighty-eight people answered “my death”

This can only be the worst case for a true psychopath.

For then, he asked those who deemed the worst case being their own death: “Is your death, plus that of your children, nephews, cousins, dogs, sats, parakeet and hamster worse than just your own death?”

Invariably, the answer was yes.

“Is your death plus your nephews, cousins, dogs, cats, and the rest of all of humanity worse than just your death?” Yes, of course. Then your death is not the worst possible outcome.

So… we understand that individual ruin is not a tragic as a universal or collective one. Your death is not the worst-case scenario unless it correlates to the destruction of everything else.

Why all this death talk?

Because it brings home the fact that if we don’t prioritize like rational people, instead of psychopaths, we make stupid decisions. And to call risks “courageous” without context is juvenile, at best.

Here’s is Taleb’s Hierarchy of risks:

Risks at lower levels to preserve higher levels are courageous and prudent. To risk higher levels to preserve lower levels is cowardly, selfish, and shortsighted. Said another way: to risk yourself for the betterment of the whole is courage. To risk the whole for your own gains is cowardness.

So what does this mean for our two friends trying to figure out the most efficient path forward?

Here’s my Hierarchy of Personal Risk:

To risk your core priorities and/or number one priority (what you want most) to preserve or carry out your short term impulses is childish and dangerous. To risk what you want right now (impulse) to preserve what you want most is courageous and prudent. 

Taking a risk is only an act of courage if one is risking a lower lever to preserve a high level. Otherwise, it’s just foolishness. 

Even the eccentric billionaire that is known as a “risk-taker” is taking risks at lower levels to preserve the higher levels of their personal hierarchy; giving up what they want now for what they want most. 

Back to our friends and turning this into a solvable problem. Here’s what we did:

  1. Gut checked priorities. We had an open conversation about the pyramid – what matters MOST? Listed them and ranked ordered the REAL worst case scenarios, not the psychopathic ones. The very top priority was something we will call Project X.
  2. Determined at what point the Florida project would put Project X at risk because taking a risk at a higher level to serve a lower level is NOT courage, it’s stupidity. 
  3. Agreed upon and set a stop loss so that the Florida project gets abandoned well before it poses a risk to Project X. 

We were able, in just a few minutes, to make sure priorities are still the same and then craft a plan to pursue short term impulses to the extent that they do NOT put higher-level priorities at risk.

They now know what to do, when to stop doing it, and how to make the decision. In other words, they know exactly how much risk they can take without it being stupid.

Here’s the lesson:

  • Should you take on a specific risk or not?
  • Should you try and balance multiple things?
  • What is the best next step?
  • How do you know when to push harder and when to move on?

It depends. The same action, given the framework above, can be a smart, courageous, and necessary move for one person; stupid, petty, and wrong move for another. 

This is why I have been on a tear talking about and sharing the Certainty App. 

It basically does all this work for you: crafts a custom/personal definition of wealth based on your core priorities, preference priorities and maps out the most efficient steps to where you want to be based on your current position. 

You can an entire year of access with the link below. I happen to know all of the updates coming and that, if you get in now, you will get all the upcoming updates and features for free. 


Of course, for it to work you have to be honest with yourself about what matters most to you. If you’re not ready to do that, head back to Facebook for your daily dose of dopamine. 

Otherwise, snag the app. Over the next of weeks, I’ll be showing you some really cool ways to use it for yourself and your clients 😉 


Ps. If you have a hard time “quantifying” results to clients, I’m going to show Certainty App users and coaches how to immediately solve that problem. Here is the link to get in again:


My Best Advice for 2021… and Maybe Ever

What would one of the most well connected, kindest, most loved humans in all of the business world say about 2020 and what it means for 2021?

On my birthday last year, I brought in a few of my friends, partners, and mentors to ask them exactly that:

“What was your biggest lesson in 2020 and what are you going to do in 2021?”

The three-hour roundtable is available as the last day of Nicsmas, but today I am going to share with you a piece by Jeff Moore. Jeff is one of the few people that have direct lines to some of the greatest marketers and business minds of our time and a lifetime of scars he is willing to share with our members for their benefit:

From the Desk of Jeff Moore:

Seek NOT a coach, advisor, mentor, or program that is going to give you something new to do.

Seek a SCULPTOR that is going to carve away at the noise and complexity of what you think you are supposed to do in business and in life based on all the posts, ads, programs, and offers out there…

And deliver upon you a beautiful piece of art that reveals your most fulfilled, happy, and prosperous self, uniquely carved specifically to represent your best you.

Before you follow what you think this advice is saying, it is important to understand the difference between and Blastor and a Sculptor.

A Blaster is the one that blows the most obvious perspectives and advice to the masses… removing falsehoods and misconceptions of the most unlearned in the population.

A Sculptor is the one who sees the vision and makes careful and unique moves to reveal the work that best represents the best version of the desired outcome by removing the subtle and not so subtle assumptions, detractors, and distractions that do not represent the overall goal of the project or person.

To explain further, let’s give you a familiar frame of reference… Mount Rushmore.

Mount Rushmore was created to commemorate our national history and progress through the features of George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt.

There is much we can use from this creation that will best differentiate and symbolize what a true sculptor can mean in your business and life… let’s just say life, because business is a big part of how we lead our adult lives.

Mount Rushmore took just about 14 years to create. Great things take time.

Many will see the image of a Sculptor and this dude with big hands, a big hammer, and a large chisel and they would not be wrong, but this is the Blastor. 

For instance, 90% of Mount Rushmore was created using Dynamite. That took roughly 6 months of the 14-year project.

The remaining 13.5 years was completed by 400 men carefully chiseling the side of this Granite mountain to form the features as presented in the model held in the station below. The artist and leader would radio the teams and direct them on what else to remove to shape the finished product you see today. 

They started with Dynamite, then big chisels, but the real art comes from removing the smaller pieces of stone that shape the detail of the visage and finally very carefully shaved away the parts of Granite to form this magical monument.

Never once did they “ADD” Granite or another substance to make the monument more substantial.

As humans, we tend to look to “ADD” elements, processes, and other components to our lives to help us grab our share of the American Dream.

Modern Advertising has done a hell of a job getting us to believe that we are “One Funnel Away” from prosperity… and once we have that One Funnel, we find we need new copy, a sales force, and some fancy software to manage it all.

This is the same with weight loss, relationships, happiness, and anything else we want in life.

Have you ever felt that the further along you get in your entrepreneurial journey, the more complex, time-consuming and resource sucking things seem to get and the less the image looks like the original idea and vision you had when you started?

If so, you are one of the 92.5% of all entrepreneurs that are suffering from “chronic plastic surgery syndrome”… adding more to create a more perfect vision, only to find that the new version looks nothing like the original image you had when you first started. 

You feel like this “thing” is no longer yours because it is just a compilation of other people’s vision… coaches, advisors, so-called mastermind groups… the list of additive detractors is long.

Then you feel like blowing the whole thing up.

Sound familiar? Me too.

I came up with this realization for myself after working with Nic for the last 2.5 years, and after spending a good part of this time trying to figure out how to introduce Nic to other super-achievers and thought leaders. Saying, “Nic is a Genius, was not working for me.” True, but not nearly as compelling as I thought it should be.

Actually, it came to me finally and clearly after Nicsmas 2020 Day #7.

Nic had sent out a follow-up email talking about the content he had delivered over the previous days. Here was my “stream of consciousness” response…

“Hey, Nic,

To refer to what you are doing as “content” is a big-time understatement… but if you were to call it what it is to the participants of Nicsmas2020, your description would make you sound arrogant and egotistical. Leave that to the people you have served, saved, and guided.

 Maybe I was just ready to hear it finally at 56 years, but this has been among the most transformational 7 hours of my life… and there are 5 days of Nicsmas to go!

 You have delivered with such grabbing clarity and actionable simplicity (aka “Nicsplicity”) that I am absolutely certain of what I want, why I want it, how I am going to get there, and what to do every day to close the gap between where I am and where I want to be.

 You are not a coach, a consultant, or a teacher… you are a sculptor, carving away at the noise and complexity of what we think we are supposed to do based on all the advice, posts, ads, and offers out there; and finally delivering a beautiful piece of art uniquely carved to reveal our most fulfilled, happy and prosperous life… the best version of our individual selves and the role we play in the service of others.

 Nicsmas2020 is a blessing and an investment that will continue to pay off for the rest of my life.”

Nic is a sculptor… it is as obvious as the day. 

This is how I will introduce Nic for the rest of my life.

I hope this advice serves you… for the rest of YOUR Life.

– Jeff Moore

Director, Global Protein Group / Founder Thursday Night Boardroom

Jeff is THE Thought Leader in his industry serving the most popular and discriminating restaurant operators in the USA, like The Cheesecake Factory, and many others.


Obviously, I’m a huge fan of the last few paragraphs. lol

But the message is powerful – because it’s the last 5% that creates distinction and it’s a distinction that is going to make you bulletproof in any economy.

Stop adding new stuff. Stop blasting. Start sculpting away the things that do not belong.

And… you can still jump into Nicsmas for FREE here: 

It will send you one “Day of Nicsmas” per month that will shake up your belief system and help you realize how to sculpt yourself and others.

See you on the inside.


PS. The 12th Day Of Nicsmas is the 3 Hour Roundtable called “Tribe of Mentors” and if you want to skip straight to it, there is an opportunity to upgrade and unlock them all immediately on the Thank You page.

Here is the link again:

Stories… Should We Tell Them?

An Excerpt from today’s Daily Thought Bomb:

I’m going to make three statements that I believe to be accurate:

First, Stories sell. In fact, nothing sells better than a strong, compelling narrative.

Second, I don’t tell stories, it’s not in my DNA, but I still sell a lot of stuff. More accurately, a lot of people buy my stuff (If you saw my email series around sales, you know by now that letting people buy from an internal buying pressure is FAR better than selling them)

Lastly, Most of my sales, referrals, and reputation comes from… stories.

Stories sell, I don’t tell stories, but most of my buyers come from stories. Good luck making sense of that 😉

Let me explain.

If you want a strong brand, great reputation, and droves of buyers that want to buy whatever you’re selling, powerful stories have to exist. There are two ways to do this effectively:

The first is to be a great storyteller.

A great storyteller can captivate, educate, infotain, and change beliefs with their stories.  It’s a rare skill but it CAN be developed. Study the great storytellers of our time like Pixar would be a great place to start. Pixar always uses the same framework to tell stories. It’s a big reason they rarely swing and miss.

The second, which is my preferred method, is to allow your actions to plant seeds in a way that other people start to craft their own stories around you and your brand.

                       It’s not your words, but your behavior tells the story.


This is my preferred method for two big reasons:

It’s much more difficult to change our behavior than our words, so very few people actually master this. Modifying your words is easy, anyone can do it. Modifying your behavior is a much larger barrier and therefore, a much larger advantage.


People always trust their own ideas over the ideas of other people. The stories we tell ourselves will always have more pull than the stories we are told.


I’m not going to tell you what to do, because your brand needs to be about you and who you TRULY are. But I can tell you some things you should avoid at all costs:

Preach about things that you do not adhere to. If you don’t walk the walk, your brand is sitting on thin ice. Too often, stories fall apart when we meet our heroes in real life because the story had nothing to do with their real-life behavior.

Talk a lot. Nothing worse than saying more than needs to be said.

Tell people what they should think about you. It should be obvious. If you have to TELL people you’re 7 feet tall, you probably aren’t 7 feet tall.

Blend in. Just as people use words and images as pattern interrupts in marketing, you should be a walking, talking pattern interrupt. If you blend in, your actions will tell the story then you’re not notable in any significant way.

Thought Bomb:

My challenge to you is to watch your words. Compare them to your actions.

And then have an honest conversation with yourself about which of the two tells a better story.

If your words are more impressive to a person than if they were to watch your behavior for a day… you’re standing on very thin ice, with a fragile story.


PS. I wrote a short book (like 50 pages) on closing the gap between your actions and words right here: (Digital + Bonuses) (Physical from amazon)

Monthly Value Bomb Issue #3

End of Year Special

Obviously I still don’t have a better name for this thing. When in doubt, call a spade a spade: here is your end of year special value bomb.

We sure learned a lot in 2020. 

About ourselves, about others, and how we interact with others while drowning in a sea of uncertainty. Our mission for December was to be an oasis of stability through it all so that our members, partners and friends could get a running start into the next year.  

Here is the stuff you do not want to miss going into 2021:

Nicsmas 2020 []

I took 16 hours over a 12 days period and taught my entire operating system: How to turn seemingly impossible problems into solvable problems, how to tune out the noise and figure out what YOU should be doing with your time (Hint: it’s not what other people tell you that you should be doing). 

You can jump in right now and you will get one video a month for free that will help you get clear on what matters to you and how to close the gap between where you’re at and what really matters. If you ONLY consumed this in 2021 you would make a quantum leap forward. Not by addition, but by subtraction. 

3 Steps To Improve Finances by 80% Without A Budget []

If one of your “resolutions” is to have more cash in the bank and budgets have not worked for you (it’s okay, they don’t work for most people) here is the most powerful, sustainable and pragmatic method for ending 2021 with more cash in the bank than ever before. 

How To Set Sustainable Goals [

Going into the New year I figured the most helpful thing I could do is answer the questions: How do you set your goals, stay on track and ensure that your clients success is sustainable as well?

This is my “Behavior Modification” Model of personal goal setting, but it’s also how I build all of my programs. 

My Best Advice for 2021….Maybe Ever by Jeff Moore [PDF HERE]

Jeff Moore shares his biggest piece of advice from 2020 heading into 2021. It’s a short read and a powerful concept from a brilliant, well connected, universally loved human.

Other cool stuff and places we’re hanging out:

Thursday Night Boardroom []

My partner and friend Jeff Moore hosts a powerful mastermind every month. It’s free if you qualify. Hope to see you there.

Preeminence Unleashed []

Jeff and I also host a podcast called Preeminence Unleashed and the list of guests coming up is a VERY impressive cast of characters. Drop in and let me know what you think. Plus, we give away a lot of really cool stuff. 

Clubhouse [@nicpeterson23]

I’ve been tinkering around on Clubhouse, mostly just dropping into or opening room to drop some value bombs. Give me a follow if you have an account and then follow the few people that I follow. You’ll thank me later. 




Ps. If you’re not on the Daily Email list…. for the goods.

Eccentric People and Luck

When times are good, people call us lucky. When times are bad, people call us lucky. It’s not an accident that luck stays on our side. And luck if often the side of the eccentric.

Ever feel like some people just seem to keep winning while others can’t seem to catch a lucky break? I spend a few hours every day studying successful people AND unsuccessful people and it’s made me view “luck” differently. 

Dan Nicholson, in his forthcoming book Rigging The Game has entire chapter dedicated to the concept of eccentric people finding more efficient paths forward. I can’t share that with you yet, as the book hasn’t been published but…

Take this bit from James Clear:

“In ancient Rome, soldiers used leather messenger bags and satchels to carry food while riding across the countryside. At the same time, the Romans had many vehicles with wheels like chariots, carriages, and wagons. And yet, for thousands of years, nobody thought to combine the bag and the wheel. The first rolling suitcase wasn’t invented until 1970 when Bernard Sadow was hauling his luggage through an airport and saw a worker rolling a heavy machine on a wheeled skid.

Throughout the 1800s and 1900s, leather bags were specialized for particular uses—backpacks for school, rucksacks for hiking, suitcases for travel. Zippers were added to bags in 1938. Nylon backpacks were first sold in 1967. Despite these improvements, the form of the bag remained largely the same. Innovators spent all of their time making slight iterations on the same theme.

What looks like innovation is often an iteration of previous forms rather than an improvement of the core function. While everyone else was focused on how to build a better bag (form), Sadow considered how to store and move things more efficiently (function).”

Sadow was eccentric and was asking a different question than everyone else. In order to truly adopt the form over function orientation, one has to learn how to think for themselves. Easier said than done. In order to learn to think for ourselves, we must train ourselves to bias function over form; to focus on solving the problem instead of improving the tools. 

What does that look like in reality?

Things that an “unlucky” person might focus on:

“I need to grow my business bigger”

“I need to grow my revenues”

“We need to hire more people”

“We need to increase adspend and find another channel that converts!”

Here’s a recent example”

“I need to make enough to pay someone else to do XYZ so I can get ten hours a week back to think and spend with my family.”

Nic: “How much do you need?”

“$10,000 a month extra would cover the salary with some wiggle room. But there are so many options, Dan Henry’s program, Some YouTube Course, Sam Ovens… I’m trying to decide what to invest in – I was told maybe your Network would be a good fit”

Nic: [Asks a bunch of questions and finds out that this person is driving 55 minutes each way, 6 days a week to the office every day]…

“K. Well an office space 5 min from your house is $2,500 a month. So there’s 11 hours of your time back in just drive time.

So now you have your time back and $2,500 to cover.

Go through your bank statements – business and personal – and cancel every single recurring payment you think you can live without. Add them back in later if you need them. (This is Dan Nicholson’s two oreo principles)”


  • 11 hours a week back 
  • $3,200+ in recurring expenses and subscriptions eliminated. 
  • Got the time back without having to do more work or invest more time. Makes sense, no?

The difference between focusing on the tools and the outcome, or the function over the form.

Eccentric people, and people that always seem to win have a different set of values, they are looking for the most efficient way to achieve and outcome instead of trying to improve the tools all the time.

There is always a more efficient path forward. If you want help finding it let me know.

If you want to find it yourself, keep on the Daily Email List and I’ll keep feeding you the tools. Promise. 


Monthly Value Bomb: Issue #2

Issue 2: November 2020

The Very Second Issue Of The Monthly, High Value Memo that doesn’t even have a name yet:

Man, time flies. I was supposed to have a name for this thing by now. 

Anyway, this is the second issue of the Free Monthly recap newsletter to keep you up to date on what’s new, what’s working, what’s NOT working and, hopefully, give you some tips and tricks to think accurately in times of uncertainty. 

Here’s the stuff you don’t want to miss from October:

Stealth Influence and Secrets of Persuasion:

October I went heavy on building out and perfecting the Stealth Influence concept. You can read about it above, it’s two powerful emails plus a bonus that you can implement right away into your process. Of course, if you want to jump right into the workshop you can do that right here.

The Certainty Summit and Profit Priorities + Introducing the “Investor Frame”

There is one concept that rings more true to me than any others (and my clients say the same when I introduce them to it). It’s the “Investor Frame”. Turns out to be the most powerful way to to make decisions in your  business, especially when crafting a 30, 60 or 90 day plan. 

Want to know where to focus? Watch this free breakdown pulled out of Dan Nicholson’s “Certainty Summit” we held in October. 

Member Spotlight - Dr Gabrielle Lyon

How has Dr. Lyon built a million dollar practice (a million in profit, btw) without any advertising? How have we moved her from in person practice to remote seamlessly? And how does someone that puts very little effort into marketing end up on multiple Top 20 business lists?

Join us Monday the 2nd here or wait for the replay or get on the Thought Bomb list here for the replay. 

Preeminence Unleashed Season 2 Launch:

We’re relaunching the podcast in a big way - we have about 11 episodes in the pipeline already and they are, by far, some of the most fascinating and informative conversations I’ve ever been a part of. Make sure you take time to be a fly on the wall. New episodes drop every Monday. 

What you don’t want to miss moving forward:

Thursday Night Boardroom:

My partner in the Network, Jeff Moore, is one of the most well connected, brilliant, generous people on the planet. The last Thursday of every month, for a decade, he has held a free boardroom meeting for Entrepreneurs to get together, solve and share. Apply here if you want to join. It’s free, we never sell anything, but we do curate. 

The Letter:

Yes, I send a direct mail newsletter every month. Yes, it goes to your physical mailbox and, it has (outside of my private client events) the most powerful content I have to share. As you can see, I don’t put a ton of effort into marketing it, it’s not for everybody - just people ready to cut through the BS. The issue going out Monday is a doozie. 

Onward and Upward


PS.  If you want DAILY updates and deep dives (typically long form and thought provoking text) jump on the Daily Thought Bombs here:

The Love Languages Of Persuasion

Ever study the 5 love languages? 

It’s basically the idea that everyone needs to be shown love and appreciation different for it to land the way they want it to AND everyone shows love and appreciation differently.  

To add to the never ending complication that is a relationship (and perhaps the most important thing to understand) is that the way a person prefers to receive love and appreciation is not the same way they like to give it.  

For example, I’m a gift giver. 

 I just like to gift people shit. I don’t know why, but when I think about someone and it’s positive, I want to gift them things. 

I HATE getting gifts.  Not sure why. Maybe it’s because I love myself enough that I gift myself everything I want lol 

But seriously. This is important. Especially if you've ever fired up a FB live, starred at a blank email or blank page and had a hard time figuring out what you should be saying. 

In your personal life there are very few people you need to think about. Spouse, boyfriend, girlfriends, parents, kids and maybe a few special family friends or something. We can remember how to talk to each of these people. 

But my guess is that in your  business you want to sell hundreds of thousands of people - people that we can’t possibly get to know personally and make notes about their preferred love language. 

Well good news: 

There are four main languages or lenses of influence. 

And there is a system for giving everyone the love, appreciation and attention they deserve, the way they want to receive it (that will turn them into raving buyers and fans) without doing an outrageous amount of work.  

First the four lenses (credit to Jack Butcher of the Trust Accelerator for building these into a framework for me)  

1. Analytical: Content with numbers, facts, figures, white papers
2. Anthropological: Content explaining human behavior, biases and thinking patterns
3. Aspirational: Stories, rags to riches, the hero's journey 
4. Actionable: Content that just tells you what to do.  

Undoubtedly you have the language you like to speak and, most likely, a language you are more likely to tune into and buy from.  

For example, how I prefer to help people is just tell them what to do (actionable) and tell them why they didn’t see themselves (anthropological) but I like to listen to and be sucked into stories (aspirational) and I am moved to buy by numbers (analytical). 


Few things happen if we aren’t aware of these influence lenses:

First, we have a hard time figuring out what kind of content to make because the stuff we are inclined to make is stuff we may not buy from (although others will)  ...And the stuff that we would buy from is not the stuff that we like to make (I fucking HATE telling stories) 

Or, more common:

We just crank out content through the same 1-2 lenses over and over again, meaning we are not speaking to 50-75% of our audience the way they prefer to buy. They want to buy, you're just not speaking their love language. 

Want proof?  

Take your best performing  piece of content - let’s say, for argument's sake, it’s a case study of how you helped Nic Peterson get 100 buyers in 24 hours. 

More than likely the content is some amalgamation of the lenses, but really drilling in on any of them but touching on a few. So do this: 

Share the exact same case study with your audience but hyper focus on each lens - which means: 

One content piece that is “How Nic Made 100 sales in 24 hours” that is plain Jane, showing ONLY the numbers/data.  No story, no psychology, just numbers.(Analytical)  

Then, another sharing why it worked, the psychology behind why we did what we did and why we didn't do it before. Forget the numbers or the story, just break down the underlying concepts and principles (anthropological)  

Then ANOTHER that doesn’t touch on numbers on psychology but just tells the story… from rags to riches! Once upon time... and then... until... and then one day... and now Nic is living happily ever after.

And then another that just lists out the actions steps. "Do this, this and this right now" 

To YOU they will feel like the same story, but to your audience they will be very different. Just like love languages hit different people very differently, so do these lenses.  

If you do this, you will wake up a TON of dormant buyers that have just been waiting for you to speak their love language to them.  

Of course, I have workbooks and digital tools that make this super simple to organize, PLUS a spreadsheet that will tell you exactly what to say and how to sell it 

Plus a framework for telling powerful stories ...and it’s all inside the Stealth Influence Course.  

Which I am teaching live again Saturday the 24th.

>>> Get a ticket to join here

Even if you can't make it, you'll get the replay and bonuses sometime early next week, Your content will become 100000x more powerful overnight 

AND… you’ll have to make LESS of it. Not more.  


Here is the link again  >>> Get a ticket to join here

Nic “don't give me gifts” Peterson

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